Sensei MarketingSensei MarketingSensei MarketingSensei Marketing
  • Home
  • About
  • Contact

Blog

Home Search results for "social media marketing"
ROI influence marketing

Six Simple Steps to Measure the ROI of Influence Marketing

By Danny Brown | influence marketing, Influence Marketing Methodologies, Social Media | 0 comment | 17 December, 2019 | 2

When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards andRead more

The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

2019 trends to grow your biz

How to Use Trends to Grow Your Business in 2019

By Charmaine Deogracias | Social Media | 3 comments | 22 January, 2019 | 0

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

social media strategies to boost cx

3 Social Media Strategies To Boost Your Customer Experience

By Robert Clarke | Customer Experience, Social Experience, Social Media | 0 comment | 19 December, 2018 | 1

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

How Facebook Rips Off Businesses

By Sam Fiorella | Sensei Perspective, Social Media | 0 comment | 13 August, 2015 | 0

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that longRead more

Time To Convert Your Social Engagement Into a Sales Funnel?

By Sam Fiorella | Sensei Perspective, Uncategorized | 0 comment | 7 July, 2015 | 1

We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact thatRead more

The Flip Side of Social Media: Servicing Customer Expectations

By Sam Fiorella | Customer Experience, Uncategorized | 2 comments | 27 May, 2015 | 1

Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count,Read more

Social Media May Not Be Helping Your Business

By Sam Fiorella | Sensei Perspective | 2 comments | 27 April, 2015 | 1

Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah,Read more

Your Business Doesn’t Need A Facebook Page

By Sam Fiorella | Customer Acquisition, Social Media | 7 comments | 2 March, 2015 | 7

I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance ofRead more

Your Blog Should Not Require A Topic Generator

By Sam Fiorella | Blogging, Content Marketing, Sensei Perspective | 1 comment | 23 February, 2015 | 1

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

12

Tags

#bizforum B2B B2C blogging branding content marketing Content Strategy Corporate Risk Management Corporate Social Planning Corp Social Media Policy Customer Acquisition Customer Advocacy Customer Development Customer Experience Customer Service CX Demand Generation Facebook google adwords google adwords examples Human Behavior influence marketing Leadership lead generation Loyalty Marketing Marketing Accountability Marketing ROI Mobile PR Public Relations Sales & Marketing Sam Rants Sensei Perspective seo Social Enterprise Social Experience Design Social Influence social media Social Media social media marketing social media ROI Social Networking The Social Economy website optimization
Home
BONDAI Platform
BONDAI Services
BONDAI Partner Program
Gift My Client Corporate Gifting
About
Contact
100 University Avenue
Suite 500
Toronto ON
Canada
M5J 1V6
Phone: 1.416.484.1400
  • Home
  • About
  • Contact
Sensei Marketing