Blog

When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards andRead more

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

As customer service increasingly moves on to social media, it is now more important than ever to have a good strategy if you want to offer great experiences. Starting with a good strategy can be the difference between generating an army of loyal customers and a horde of trolls. Here’s what I’ve learned from aRead more

Looking through some of my most recent articles on Sensei’s blog, one would think I’m on some mission to malign all social networks. Over the last two weeks I’ve questioned Instagram’s new advertising platform in one post and the questionable use of “influencers” by brands on that same network in another.  It wasn’t that longRead more

We’ve all heard the analogy of social media acting like a megaphone, digitally amplifying your voice to a large crowd. While this is technically correct, amplification  no longer the end-goal of social media marketing.  Well, at least it shouldn’t be. When we were first introduced to “Web 2.0,” marketers were excited about the fact thatRead more

Blogs, Facebook, Twitter, Instagram, Tumblr, Quora, LinkedIn….businesses are pushing harder and harder at engaging customers across multiple digital channels and social networks, each experiencing varied levels of success. It’s that success that I wish to discuss today. When asked what is social media success, most will give you the typical soft metrics including follower count,Read more

Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah,Read more

I’ll start this post with the disclaimer that the title may be a little misleading. This article won’t argue that businesses can’t benefit from Facebook pages but it won’t kneel at the altar of Zuckerberg either.  The goal here is to shed some light on misconceptions generated by “social media gurus” about the importance ofRead more

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more