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Home Search results for "Social Media Measurement"

Low Digital Marketing Acumen Is Hurting Brands

By Sam Fiorella | Customer Acquisition, Uncategorized | 0 comment | 26 August, 2015 | 0

There’s a discrepancy, it seems, between the amount of time marketers spend talking and blogging about digital marketing and their likelihood to actually execute digital marketing efforts. From the volume of articles written, conferences attended, and twitter chats participated in, one would assume that all marketers and the brands they represent are completely digitally savvyRead more

Marketers, What Your CEO REALLY Thinks Of You

By Sam Fiorella | Sensei Perspective | 0 comment | 4 December, 2012 | 0

You’ve earned hundreds of thousands of dollars in earned media. You’ve built your Facebook fans to 10,000 in 6 months. You’ve increased the lead funnel by 15% over last year. You’re the golden child of the organization; you’ve played squash with the CEO and received the keys to the executive washroom. All is right withRead more

Why Social Media Marketers Don’t Measure Up

By Sam Fiorella | Social Enterprise | 0 comment | 5 August, 2012 | 0

I posted a short rant last week on my growing frustration with marketers fixated on social media metrics such as size of community, depth of reach, frequency of connections and sentiment while failing or refusing to measure how they impact the profitability of the business. It generated a healthy debate within the comments, which, inRead more

A Social Media Measurement Rant

By Sam Fiorella | Social Enterprise | 0 comment | 1 August, 2012 | 0

Social Media marketers first measured the number of fans and followers they had on Facebook and Twitter and yelled: “Yeah! We’re driving results through our social media efforts. Look at me, I’m wonderful”. Then the CEO asked: “How much money did that make us?” Room goes silent. So marketers, learning from this looked to metricsRead more

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