When it comes to measuring the return on investment (ROI) of influence marketing, social media offers some key advantages over traditional marketing and advertising. Prior to social media’s rise as an essential business solution, marketing campaigns were primarily through print, media including TV and radio, and direct mail. The use of flyers, posters, billboards andRead more
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There’s a discrepancy, it seems, between the amount of time marketers spend talking and blogging about digital marketing and their likelihood to actually execute digital marketing efforts. From the volume of articles written, conferences attended, and twitter chats participated in, one would assume that all marketers and the brands they represent are completely digitally savvyRead more
Social media was heralded as the greatest thing to happen to brand marketing since, well, since ever. Consumer-generated advocacy and publicity, direct conversations with customers and advocates, and free advertising through YouTube and other social networking sites were supposed to turn garage-based businesses into mega-conglomerates and save businesses tens of thousands in marketing costs. Yeah,Read more
It’s almost time to reveal the secret location and videos of the hinted-at debauchery of Bud Light’s Party City! BBDO’s campaign, called “Up for Whatever”, has been promising Millennials the opportunity to be invited to the party of the year on Labour Day weekend at a yet-to-be revealed Bud Light town called “Whatever USA.” AlongRead more
A study by Ipsos OTX, conducted on behalf of the Association of National Advertisers, caught our attention this week. The study was commissioned to gauge how marketers are currently measuring the success of their online marketing efforts. Those of you following this, or those of you who have read the book I co-authored with DannyRead more
The cost of a Super Bowl commercial, while remaining flat at a rate of $4 million in 2014, has increased by an average of 10% per year since the first Super Bowl was aired ($45,000 for 30 seconds), according to SportingCharts.com. Clearly, there’s no shortage of interest in this event by the public or advertisers.Read more
Social networking, social media marketing, blogging…if you speak to marketers today, these are the words you’ll hear most often when asking about customer acquisition plans. There’s certainly a growing focus on the importance of social media in customer acquisition, but at what cost? Do you know your customer acquisition costs? You know, the amount of capitalRead more
Mark Evans made an entry on the Sysomos blog last week entitled: Prove Social Media’s Business Value that starts with the statement “social media is a lot of things to a lot of people, but at the end of the day it needs to impact your bottom line.” He had me at “bottom line.” Now,Read more
You’ve earned hundreds of thousands of dollars in earned media. You’ve built your Facebook fans to 10,000 in 6 months. You’ve increased the lead funnel by 15% over last year. You’re the golden child of the organization; you’ve played squash with the CEO and received the keys to the executive washroom. All is right withRead more