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Brands and Marketers

Brands and Marketers Won’t Ruin Social Media – Consumers Will

By Danny Brown | Customer Experience, Social Experience | Comments are Closed | 7 January, 2020 | 2

There’s a popular saying that marketers have ruined social media. As a marketer, I agree and disagree. Yes, crappy marketing by brands, or crappy marketers in general, ruin social media. Yet that’s been true of any crappy marketing, and it’s not restricted to social media. Let’s face it, crappy anything ruins something. A crappy experience with aRead more

owned social media communities

5 Examples of Owned Social Media Communities (And Why You Need Them)

By Danny Brown | Branding | Comments are Closed | 3 September, 2019 | 0

Take a look at any conversation between marketers online, and you’ll probably see the topic of owned social media communities at the forefront. The reason for this is simple – as social media enters its teenage years, it’s becoming a bit of a handful, just like its human counterparts. From the Facebook/Cambridge Analytica data scandalRead more

Marketing on Tap ep 35

Marketing on Tap Episode 35: Facebook Moderators – Zuckerberg’s Dirty Secret?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 21 June, 2019 | 1

Facebook is in the news again, for all the wrong reasons. An article on The Verge shares the story of one of Facebook’s content moderation sites, and how having to watch horrific videos all day is taking its toll on the mental health of the contractors working there. This article comes out the same weekRead more

Marketing on tap ep 30

Marketing on Tap Episode 30: Encrypted Messaging – Facebook No More?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 22 March, 2019 | 1

In a stunning about turn, Mark Zuckerberg published a privacy manifesto that essentially changes Facebook as we know it. By moving to end-to-end encrypted messaging, the public newsfeed that everyone has been using for the last 10+ years has basically been side-stepped. While Zuckerberg states that “public Facebook” will continue in some form, he sees private,Read more

Wendys boycott

Marketing on Tap Episode 27: Boycott Marketing: Wendy’s and Marvel/DC

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 1 March, 2019 | 0

Fast food chain Wendy’s is facing major backlash and calls for a boycott on social media at the moment, due to their refusal to join the Fair Food Program, that offers human rights and protection from abuse for farm workers in the fast food supply chain. As the calls for Wendy’s to join the programRead more

Social Media Addiction - Marketing's Downfall?

Marketing on Tap Episode 26: Social Media Addiction – Marketing’s Downfall?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 22 February, 2019 | 0

As research continues to show, social media addiction is a growing concern, and one that’s causing serious problems when it comes to our mental and physical health. But whose responsibility is it to find a solution to this growing issue – the networks and users of them, or  do marketers have a responsibility on how theyRead more

The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

Marketing on Tap Episode 25: The Gillette Ad – Good or Bad Idea?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 26 January, 2019 | 0

Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette wants men to think on how they represent themselves in the world, and what it actually takes to be a “good man”.Read more

Ep 24 Marketing on Tap

Marketing on Tap Episode 24: Dark Social – 2019 Marketing Trend?

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 18 January, 2019 | 1

With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally, perhaps the increase in dark social should come as no surprise. With 2018 being a bad year all round for socialRead more

social media cx

Understanding What Social Media Is and Isn’t to Improve Customer Experience

By Charmaine Deogracias | Blogging, Customer Experience, Social Experience, Social Media | Comments are Closed | 27 November, 2018 | 1

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

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