Blog

Unless you live on the moon, you can’t have missed the new Gillette ad and the brand’s accompanying campaign to rethink their “best a man can get” slogan. Picking up on the #MeToo movement, Gillette wants men to think on how they represent themselves in the world, and what it actually takes to be a “good man”.Read more

With the release of the Edelman 2018 Trust Barometer, it’s clear to see a trend of dark social being utilized by social media users. With people’s trust in social media dropping to only 41% globally, perhaps the increase in dark social should come as no surprise. With 2018 being a bad year all round for socialRead more

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

How do you turn social media haters into brand advocates? KFC did exactly that when they took a customer’s negative tweet about their fries and turned it into a win for the brand nationally. It’s a great example of brands that take social media haters at more than face value, and not only improve their servicesRead more

Recently in the UK, fish and chip shop chain Harry Ramsden’s partnered with Uber Eats to run a promotion around the new Call of Duty: Black Ops video game. Customers who bought a fish and chips meal from one of three participating outlets would receive a free copy of the game. With Call of Duty:Read more

One of the main challenges that insurance companies face is a need to differentiate themselves. This industry overall, is just waking up to social media and influencer marketing, but some campaigns already stand out tremendously. Let’s have a look! 1. Sonnet And Optimism On Instagram Where do you least expect to see an Insurance ad?Read more

In episode six of the Marketing on Tap podcast, we ask the question – have social media influencers worn out their welcome? With recent examples of luxury resorts throwing up their arms in frustration at would-be social influencers asking for free stays worth thousands of dollars, to a “retired influencer”, Josh Ostrovsky, telling wannabe influencersRead more

When a respected leader in the tech industry suggests maybe you should consider deleting your social media accounts – all of them – it’s more than worth listening to. This is exactly what Jaron Lanier suggests in his new manifesto/book, “10 Arguments for Deleting Your Social Media Accounts Right Now”, and is the topic ofRead more

In episode four of the Marketing on Tap podcast, we take a look at how the fallout from the Cambridge Analytica scandal has left an indelible mark on how social networks gather data about their users. While Facebook may say it’s taken steps to ensure it’s going to do a lot better when it comesRead more