By now you’ve probably heard that Instagram, which was purchased by Facebook three months ago, announced a rather dramatic change to its Terms of Service. As of January 16th, 2013, by using the popular photo sharing app you give Instagram perpetual rights to use and sell your photographs without payment or notification to you. That’sRead more
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The debate around influence scoring and measurement has once again reared its ugly head with a new series of articles written in Wired Magazine, Forbes and Social Media Examiner, among others. Mark Schaefer also published a book recently titled: Return on Influence, which presents the online influence tracking service Klout.com as the future of marketing:Read more
Community: a term that has been given new life in our vocabulary of late. The common connotation today is a collective of enthusiastic people organized around the lifestyle, activities and/or ethos of a brand in an online channel(s). The term “community” has been anointed with a multitude of mystical powers thanks to Web 2.0 andRead more
Each year sees a new trend in the evolution of business communications. Over the past years people have called out Unified Communications, Cloud Computing and more recently Mobility and SIP-Enabled Infrastructure. Most predictions focus on the evolution of the technology rather than the cultural changes that impact how we communicate within our organizations and beyond.Read more
How big is too big for a social network before it loses its value to the community? Clearly investors and maybe even advertisers will argue that it can never be too big. Certainly the valuation of social media behemoth: Facebook supports this argument. But wasn’t that what was said of MySpace before Facebook? At someRead more
You have a choice. Take the Blue Pill or the Red Pill. Take the Blue Pill and Run on the Corporate Wheel. Acme’s Sales Executive Ted has a conversation with a prospective customer about industry needs, which sparks an idea for an innovative product upgrade. He e-mails the idea to Susan his Sales Manager, whoRead more
Every evolution of Web technologies, applications and devices has seen businesses try to leverage the platforms to fatten their bottom line. While visionary early adopters are quick to see and jump on new trends, conservative businesses eventually – maybe reluctantly – join the fray. As devices and technologies continue to morph and evolve at aRead more
I was recently categorized as a “social chatterbox” by a colleague, referencing my frequency of tweets and engagement with followers on Twitter. …I’ll give you all a few moments to nod your head in agreement… I’ll admit that for a split-second my reaction was to be insulted but that quickly passed since I’m not hungRead more
I’ve been exploring corporate risk in employee social media engagement lately and the concept of “employee brand fumbles” keeps popping into in my head. Without the proper training and support, an innocently-intentioned Tweet or Facebook status update by an employee can cause brand or financial damage to the corporation. I’m reminded of a friend (aRead more
*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist.Read more