We say it all the time. Your website has two purposes, and two purposes only: To ATTRACT visitors To CONVERT visitors into followers, leads, and/or customers If you’re like most businesses, you probably focus a lot on the first one (via PPC, SEO, Email, Social Media, Blogging, etc.), and very little on the second. ButRead more
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Attract, Business Development, Content Marketing, Conversion Optimisation, Convert, Copywriting, Email Marketing, Lead Generation, Search Engine Optimization, Social Media | 0 comment | 15 January, 2013 | 0
Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more
Conversion Optimisation, GOOGLE ADWORDS, Paid Search, Pay Per Click | 1 comment | 19 September, 2011 | 0
In our last couple of posts on the topic of paid search we talked about click-through-rate and relevancy in your paid search campaigns. Both are very important when looking to get qualified traffic to your website and starting to get conversions. Following those best practices will help you get good results. But, how do youRead more