I think that the foundation that most social media platforms are built on is flawed. Put up a site, get a whole bunch of people using it, then monetize the hell out of it with advertising. The problem is two-fold: people get tired of irrelevant ads; people are not rewarded for the right behaviour (thatRead more
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Why do we use Twitter? For traffic? Links? Leads? Sales? Personally, I think the most important reason is to build relationships (professional, that is). Social media, after all, is about the social not the media. So here’s a few tips that I’ve found successful for building better business relationships on Twitter. Understand “everybody on social media matters except me” It’s the simplestRead more
On Wednesday, May 22nd, 2013 Twitter’s #bizforum debate turns 100 – 100 weeks old that is. I founded the #bizforum Twitter debate 100 weeks ago in response to both the growing popularity of Twitter chats but also my personal frustration at the levity or thinness of many of them. Many Twitter chats encouraged featured guestsRead more
Measuring and analyzing sentiment around a brand is becoming an important part of a business’ marketing and PR strategy. As a discipline, it seeks to understand the tone of the conversation occurring online around a business’ product, brand and/or that of its competitors. Using social media monitoring software like Lexalytics, Viralheat or Trendspotter (to nameRead more
Business Development, Copywriting, Slider, Social Media, Twitter | Comments are Closed | 11 July, 2012 | 0
There is no “best” way to write a tagline. They can be catchy or candid, conceptual or concrete, provocative or straight to the point. The one thing a tagline does need to do is help sell your business. Does your tagline… • Speak to your target audience or prospective customer? • Emphasize not what youRead more
“@Plato This hemlock sure does make the legs feel numb #existence #mortality” – Socrates “This war seems like it’s been dragging on for, like, 100 years” – Joan of Arc “For those at the back who obviously can’t hear me, I said that they may take out lives, but they’ll never take our freedom” –Read more