“Most websites lose. Almost all of them.” Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them…Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.” That’s the intriguing intro of “Making WebsitesRead more
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Conversion Optimisation, Conversion Rate Optimization, Convert, Landing Page Optimization | 0 comment | 25 April, 2013 | 0
What do these things have in common? Headlines Images Emails Web Pages Prices Online Forms Prices Tweets The theory that you can “blend” a golf club in a blender The answer is that all of the above can be TESTED! Testing gives you answers. Testing gives you insight. Testing gets you more business. The onlyRead more
Business Development, Conversion Optimisation, Convert, Small Business Book Reviews, Website Design | 0 comment | 29 May, 2012 | 0
We love learning, who doesn’t? So in addition to giving you reviews on tools for small businesses, we thought we’d share reviews of useful marketing books we’ve read. Please note: all books we review we’ve read in either hardback or paperback: no Nooks, no Kindles, no Kobos. That’s right, we’re kinda old school like thatRead more