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Let’s start with some numbers: $92 billion: the amount of money Google made from AdWords in 2015 (Google) $65 billion: the amount of money businesses will spend on SEO in 2016 (eMarketer) $23.7 billion: the amount of money companies spent on social advertising in 2015 (eMarketer) $XX billion: the untold amount of money companies spend onRead more

NOTE: This blog was published originally on my old website, which no longer exists.   I switched to a one-page website. And I think most businesses should too. When I say “one-page”, I’m excluding blog posts because I’m talking about the marketing/informational/brochure portion of my website – the stuff about the company, value, services, contact,Read more

We say it all the time.  Your website has two purposes, and two purposes only: To ATTRACT visitors To CONVERT visitors into followers, leads, and/or customers If you’re like most businesses, you probably focus a lot on the first one (via PPC, SEO, Email, Social Media, Blogging, etc.), and very little on the second. ButRead more

Remember the episode of Seinfeld where George decides to do “the opposite”? George: “No, no, no, wait a minute, I always have tuna on toast. Nothing’s ever worked out for me with tuna on toast. I want the complete opposite of on toast. Chicken salad, on rye, untoasted … and a cup of tea.” Well,Read more

You’ve paid a lot of money to attract traffic to your website (PPC, SEO, Email Social Media, Content Marketing, etc.) and now it’s time to convert those visitors into customers. Converting visitors into prospects could mean any number of things, including: A newsletter sign-up Sharing a piece of content via social media Downloading a whiteRead more

This is the third instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for their ability to ATTRACT and CONVERT visitors. We grade each campaign out of 10: 5 Points ATTRACT: the actual Google Ad 5 Points forRead more

59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue.  You should use email to get traffic to your site, and keep yourRead more

We love learning, who doesn’t? So in addition to giving you reviews on tools for small businesses, we thought we’d share reviews of useful marketing books we’ve read. Please note: all books we review we’ve read in either hardback or paperback:  no Nooks, no Kindles, no Kobos.  That’s right, we’re kinda old school like thatRead more

In an offline world it might be ridiculous to expect a sales person to be able to sell you on a product or service in 5 seconds, but online, that’s exactly what you’ve got. Studies have shown that a website visitor will make a decision to stay or leave (bounce) your site within 5 secondsRead more