I was recently categorized as a “social chatterbox” by a colleague, referencing my frequency of tweets and engagement with followers on Twitter.
I was recently categorized as a “social chatterbox” by a colleague, referencing my frequency of tweets and engagement with followers on Twitter.
Sam Fiorella is a Partner here at Sensei Marketing, a consulting and technology firm focused on aiding global companies grow their business value through improved customer experiences. Professionally, Sam has also co-authored: Influence Marketing: How To Create, Manage and Measure Brand Advocates and is a Professor of Marketing at Seneca College and an Adjunct Professor at Rutgers Center for Management Development. Sam is also the co-founder of YellowIsForHello, a not-for-profit corporation that seeks to decrease the rate of suicide among students through peer-to-peer connections.
More posts by Sam FiorellaI came across a rather colorful comment on a Facebook thread recently that criticized a web site for requiring a name and email address to access the article she began reading. Her indignation at theRead more
Each year sees a new trend in the evolution of business communications. Over the past years people have called out Unified Communications, Cloud Computing and more recently Mobility and SIP-Enabled Infrastructure. Most predictions focus onRead more
*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies,Read more
The recent explosion of Google+ onto the social scene has once again raised the question of public brand affiliation as demonstrated through “Likes”, Google+1, Diggs, etc. Throughout the past year, debates have raged on theRead more
I recently read a very well written and passionate post by Thaddeus Howze called Anti-Social Media that I feel speaks to the irritation shown by many experienced marketers and technology pros. This one paragraph IRead more
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