Three stories caught my attention today.
First, SEOMoz has rebranded itself to simply “Moz“.
In less than 10 years, SEOMoz has gone from an SEO-only agency, to an SEO tool, to now a full-on marketing software platform.
Second, Salesforce.com announced Salesforce Company Community (SCC), its social and mobile replacement for the corporate Intranet.
I wouldn’t be surprised if the company went as far to drop the word “Sales” from its brand in the next few years.
1. J.C. Penney
3. Martha Stewart Living Magazine
4. Living Social
8. Leap Wireless
9. Mitsubishi Motors
10. Road & Track
Which leads me to my point.
Can your brand adapt?
“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change” , said Darwin.
The same can be said of start-ups.
Those that can adapt are most apt to survive.
Ask yourself, in five years from now…
- Will you be selling the same product or service?
- Will you be adding other products or services to your offerings?
- Will customers still be using your product or service the same way they are now?
- Will the need for your product or service have changed?
- Will your company name be able to overcome changes and still make sense?
In other words, can your brand adapt?