What do these things have in common?
- Web Pages
- Online Forms
- The theory that you can “blend” a golf club in a blender
The answer is that all of the above can be TESTED!
Testing gives you answers.
Testing gives you insight.
Testing gets you more business.
The only problem with testing? Nobody’s doing it.
It’s probably because testing takes time, patience, and a little expertise.
But what doesn’t? Good things come to those who test.
A company spends $92 on acquiring a customer for every $1 converting a customer.
But did you know…
- A Captcha feature on your online forms will decrease conversion by 3.2% (Source: Monetate)
- Using video on landing pages can increase conversion by 80% (Source: EyeView Digital)
- Online forms placed in the right side of the page have a 5% to 10% higher conversion rate than the left aligned ones (Source: Monetate)
How do we know this? Because they’ve been tested.
Here’s a great example courtesy of ContentVerve.com:
Just a simple copy change to a submit button resulted in 213% increase in submissions.
How much more money would that make you if a button on your website got 213% more clicks?
Testing will optimize your website, convert more visitors into customers, and help grow your bottom line.
Where Do I Start?
For a primer on Testing, or Conversion Rate Optimization (CRO) check out our last blog.
That will give you an introduction to testing, including a little on A/B or Split and Multivariate Testing.