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Starting ecommerce store

Sold! Useful Ecommerce Resources

By Robert Clarke | Business Development, Conversion Optimisation, Ecommerce, Email Marketing, Slider, Social Media, Uncategorized | Comments are Closed | 27 December, 2011 | 1

According to our number crunching friends at Forrester Research, US online retail sales are to reach $248.7 billion by 2014.  That’s a lot of transactions.

So whether you’re looking to start an online store, or are already running one, here’s our list of top Ecommerce resources for your shopping cart satisfaction:

Shopping Cart Platforms Ecommerce Resources:

Magento – The Magento eCommerce open source platform serves more than 110,000 merchants worldwide and is supported by a global ecosystem of solution partners and third-party developers.

Zen Cart – Zen Cart is an open source and user-friendly shopping cart. It was branched from osCommerce and includes additional features and architectural enhancements.

Znode – Znode is a highly flexible ecommerce platform enables businesses to easily build and manage rich, multi-store and multi-device ecommerce websites with a significantly higher ROI.

Email Marketing Tools Ecommerce Resources

Mailchimp:  MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. It’s like your own personal publishing platform.

iContact:  iContact’s world-class features will help maximize your company’s revenue potential. Features include: easily create effective campaigns in minutes; post, schedule and track Facebook and Twitter messages.

Campaign Monitor:  Campaign Monitor offers everything a designer needs to run successful email marketing campaigns for themselves and their clients. You can even rebrand the interface, create sub-accounts for your clients and let them send their own campaigns.

Usability & Optimization Ecommerce Resources

Youeye:  Easy user testing, create a free user test in seconds and get rapid feedback. Watch videos of a user’s screen, webcam, and microphone. Learn what people like, dislike, or don’t understand. Quickly validate marketing copy, a new design, or the usability of a shopping cart.

Which Test Won?:  Great site for testing and optimizing.  A/B and multivariate testing can – on average – help lead generation marketers get ~40% more leads from their current Web traffic. E-commerce marketers can expect a ~20-25% sales lift if they do a round of tests.

Monetate:  Monetate has a ton of helpful features that make website optimization easier than ever, and they are powered by a core that was designed to keep delivering benefits that go far beyond anything else in this space.

Social Media & Mobile Ecommerce Resources

North Social:  North Social, a provider of Facebook applications, offers Show & Sell, which allows merchants to sell up to 10 products.

cart2mobile:  cart2mobile is a ready-to-go, flexible mobile-catalog and mCommerce system that integrates with your existing platform to provide a mobile version of your eCommerce infrastructure. Essentially, it´s a mobile channel for retailers on multiple mobile platforms.

Shopon:  Shopon is a software service that enables you to measure and optimizepurchase influence, and maximize word-of-mouth sales.  Integrates instantly with leading eCommerce platforms.

Blogs, Websites, and other Ecommerce Resources

Google Retail Advertising Blog:  A great Ecommerce Resource from a company that knows a thing or two about search, traffic, seo, among other things.

eCommerce Circle:  eCommerce Marketing Tips: Search Engine Marketing, Comparison Shopping, eCommerce Analytics, Conversion Optimizations & More.

Duct Tape Marketing:   A little love for the SMB! A great resource both for Ecommerce and general small business.

Other Relevant Reading:

5 Good Reasons to Start  and Ecommerce Store

3 Ways to Improve Business Sales for 2012

What’s the most important thing you’re NOT selling on your online store?

ecommerce, ecommerce resources, magento, shopping cart

Robert Clarke

Robert is Chief Marketing Officer at Sensei Marketing, a Full-Service Digital Marketing Agency located in Toronto, Ontario.

More posts by Robert Clarke

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