Okay, kind of a trick question. But the most important thing to sell on your online store is your “opt in”.
As much as you might have a stunning homepage, high-converting landing pages, and the latest social widgets and plug-ins, unless you’re growing your customer-base you’re not very likely to grow your business.
Here’s 10 easy tips for increasing your opt-ins:
- Make your opt-in obvious. Have it above the fold, and include on every single page of your site if possible. Remember, not everyone starts on your website from the homepage.
- Make your opt-in easy. The more information you ask of your customers, the less likely they will be to opt-in. Only ask them for basic information and, as a rule of thumb, unless you’re going to use the information, don’t ask for it.
- Get social. Increase your opt-in rates by giving your customers more opt-in options, such as connecting with Facebook or Twitter.
- Tell them what’s in it for them. Tell them why they should sign up for your eflyer or newsletter and give you access to their inbox.
- Be transparent. Let your customers know what they’re signing up for, and how often they’ll receive communication from your company. Include an example of an eflyer or newsletter so they can see what they’re signing up for.
- Don’t let them get distracted. A new email address may turn into a loyal, lifelong customer, so make sure you get it in the first place. Hide all banners, nav items, and any links on your opt-in page in order to keep them focused on your opt-in.
- Leverage, leverage, leverage. Have Facebook fans? Create an opt-in on your Facebook page or run a contest that includes collecting email addresses – same goes for Twitter. Have a brick and mortar store? Acquire email addresses with in-store raffles or giveaways.
- Run a co-opt-in-campaign. Think beyond your own network and run a co-opt-in campaign with a parallel business that shares your target audience.
- Include opt-ins in your email campaigns. Just because someone has your email doesn’t mean they’ve subscribed – it could have been forwarded or shared – so make it easy for anyone to opt-in.
- Always be “opting”. Make it a business goal to improve opt-in rates and set yourself monthly growth targets. Think of it as an important metric as your revenue!