No matter how many leads, prospects, or sales we generate for a client with PPC marketing, we always get the same question: “should we be doing Facebook or Twitter ads”?
We get it. Everyone and their dog (and their dog’s friend) either has a Facebook, Twitter, and/or LinkedIn account.
But here’s the difference:
- People use search engines to search
- People use social media to be social
If you’re looking for the best deal on a North Face men’s down jacket, for example, would you use Google or a social media site?
The Google AdWords platform is designed to give you the best possible experience when you’re looking for a product or a service.
Companies are bidding on keywords you’re using, creating landing pages and websites tailored to your searches, and building an optimal web experience for you to find what you’re looking for.
Google is the yellow pages of the internet. Facebook, Twitter, and LinkedIn, are the print ads of the internet (when it comes to advertising).
That being said, there are still ways to use social media sites with the Google AdWords platform.
If a prospects clicks on your Google ad, lands on your website or landing page, but leaves before “converting”, you can use a site like Facebook for retargeting ads.
Here’s how that works (courtesy of MDG Advertising):
If you have had success running ads on social media platforms, drop us a line. We’d love to hear about success stories 🙂