The next big thing or simply the next big catch phrase?
- Would analysing Big Data have led to the innovation of the iPod? How many products come out of R&D departments based on industry research, consumer panels and test scores only to fail?
- Would Big Data have predicted consumers turning on Blackberry? Would it have predicted the change in mindset of CIOs over use of corporate email via smart phones and other devices? I argue that even “small data” could have (and probably did) warn RIM that consumer preferences were changing but it did not stop the implosion this once-giant is now experiencing.
Feed Your Community, Not Your Ego