One of the buzzwords finding renewed popularity in the digital marketing space is context marketing, or the ability to look into the context of what your customers want and deliver on that need. While the term itself is nothing new, having been around for at least the last ten years or so, its newfound fameRead more
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When brands want to stand apart from the competition, they often turn to edgy advertising to push the boundaries. This can work well, and the benefits can outweigh the risks. But when the message behind the campaign is shared without context, no amount of marketing or brand explanations can overcome the negativity. In this week’sRead more