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Using Context Marketing to Meet the Needs of Your Buyers

By Danny Brown | Customer Acquisition, Marketing | Comments are Closed | 29 January, 2020 | 3

One of the buzzwords finding renewed popularity in the digital marketing space is context marketing, or the ability to look into the context of what your customers want and deliver on that need. While the term itself is nothing new, having been around for at least the last ten years or so, its newfound fameRead more

MoT episode 13

Marketing on Tap Episode 13: Girl Beer, Body Shaming Tees, and Other Marketing Fails

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 5 October, 2018 | 0

When brands want to stand apart from the competition, they often turn to edgy advertising to push the boundaries. This can work well, and the benefits can outweigh the risks. But when the message behind the campaign is shared without context, no amount of marketing or brand explanations can overcome the negativity. In this week’sRead more

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