Blog

You cannot read a marketing or social media blog today without stumbling across the advice: “humanize your brand.”  The advice is certainly not a new concept to marketing, but one that has had new importance breathed into it in the face of the ever-evolving digital relationships businesses have with their customers. It’s the grand paradoxRead more

There are many diseases that businesses face in developing and executing effective customer acquisition programs; many of which are self-inflicted. Myopia is defined as a “condition of the eye where the light that comes in does not directly focus on the retina but in front of it. This causes the image that one sees whenRead more

Dear Publishers (and business leaders), Your business is dying. You know it. Your readers know it. So what are you doing about it? The belief that the Internet was the death knell of print – and maybe even cable news – was a bit of an exaggeration although your revenue statements clearly show it’s hadRead more

In preparation for the last event on the Social Media Masters 2011 Tour (Kansas City, Oct 21st 2011),  discussion leader Shelly Kramer, CEO of V3 Integrated Marketing has me thinking about social media and sales.  It’s my opinion that many organizations fail to leverage the power of “social” because they equate it to marketing and relationshipRead more

The recent explosion of Google+ onto the social scene has once again raised the question of public brand affiliation as demonstrated through “Likes”, Google+1, Diggs, etc. Throughout the past year, debates have raged on the real (if any) value of Facebook “Likes” towards the bottom line of a business given that the majority of FacebookRead more

It seems predictive posts are all the rage right now so in my own mad style, Ive taken a look at the tea leaves in order to share some Sensei-riffic (trademarking in the works) predictions for marketing, social, and the relationship between customers and brands. So rather than give you the usual obvious predictions, IRead more

I wanted to share a technique my firm has used for the past decade to drive substantial improvement in converting website traffic into revenue. We have been able to prove this prospect engagement process out over a variety of different industries in both B2B and B2C enterprises. We developed this approach to solve a hugeRead more

It is good to hear senior marketing people beginning to talk turkey about online demand generation now that some of the luster and magic has worn off of social media. And while both customer behavior and online tactics have evolved, the essence of good online demand generation has stayed the same for the past decade;Read more

I had an interesting conversation with one of my clients last night and it is one, not just myself, but every consultant and marketing executive has been thinking about since Social Media has become the craze. How do we get the leads? And by leads, we are talking qualified expressions of interest in doing businessRead more

I have been working with large enterprise for the past 12 years primarily focused on Demand Generation, online Demand Generation to be precise. It took until until last year for one of what I consider to be, the last stones to fall into place on my holistic approach to this art form. Just 11 yearsRead more