Gone are the days of the stand-alone customer loyalty card (or just plain loyalty for that matter) – we’re now seeing a range of new data, social media feeds and smart phones that are changing the way organisations engage with their clients. We’re in a generational and philosophical struggle between older, closed systems and theRead more
Blog
It was reported today (see here) that McDonald’s Corp voted down a proposal to assess its impact on public health, particularly childhood obesity. The proposal was brought by consumer watchdog group: Corporate Accountability International. The group requested that the McDonald’s board “issue a report within six months of the 2012 annual meeting assessing the company’sRead more
Social Media has emphasised the importance of the customer’s voice to businesses of all sizes. The study of the sales & marketing impact of customer comments and ratings has advanced to a more involved debate concerning the presence of the customer within the business’ entire operation. Much has been written on this topic recently byRead more
Each year sees a new trend in the evolution of business communications. Over the past years people have called out Unified Communications, Cloud Computing and more recently Mobility and SIP-Enabled Infrastructure. Most predictions focus on the evolution of the technology rather than the cultural changes that impact how we communicate within our organizations and beyond.Read more
The latest posts here on Sensei Blogs have been inspired by our insights into businesses that have been living through the age of disruption, which references the interruption of a business’ outbound communications (branding, public relations, marketing and brand messaging) by consumer messages. In this series: The Courage of Passion Brands and Leaders Stop MeasuringRead more
Since 1776, when Adam Smith published The Wealth of Nations, economists have been espousing the competitive advantages of “scale”, referencing to the almost guaranteed generation of revenue that enterprises enjoy when their sheer size provides a figurative barrier to a competitor’s innovation and price competitiveness. A business’ size has become a predictor of their scaleRead more
You have a choice. Take the Blue Pill or the Red Pill. Take the Blue Pill and Run on the Corporate Wheel. Acme’s Sales Executive Ted has a conversation with a prospective customer about industry needs, which sparks an idea for an innovative product upgrade. He e-mails the idea to Susan his Sales Manager, whoRead more
It’s a well-known fact that customers now expect your business to be “on-demand”. They tweet a complaint with the expectation that you’ll see it and respond quickly. They check-in on FourSquare looking for some immediate reward or offer. They order a product and expect “in-stock” status and shipping overnight. More than on-demand response, they expectRead more
I was recently categorized as a “social chatterbox” by a colleague, referencing my frequency of tweets and engagement with followers on Twitter. …I’ll give you all a few moments to nod your head in agreement… I’ll admit that for a split-second my reaction was to be insulted but that quickly passed since I’m not hungRead more
In preparation for the last event on the Social Media Masters 2011 Tour (Kansas City, Oct 21st 2011), discussion leader Shelly Kramer, CEO of V3 Integrated Marketing has me thinking about social media and sales. It’s my opinion that many organizations fail to leverage the power of “social” because they equate it to marketing and relationshipRead more