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Social Momentum is the public perception that a brand is up-and-coming, exciting, and a must-be-followed.  By contrast, a legacy brand is seen as having achieved its full potential; nothing new or exciting is expected from this company. Today’s fickle, over-stimulated consumers are more interested in companies – and their products – that have social momentum.Read more

The digital age [powered by the data computing power PCs, Servers and Networks] turned business decision-making into a science rather than a “gut feel”. Every internal and external activity in a corporation is tracked, analyzed, referenced and cross referenced in an unending array of dashboards, key performance indicators and reports that managers, executives and investorsRead more

I’ve been exploring corporate risk in employee social media engagement lately and the concept of “employee brand fumbles” keeps popping into in my head.  Without the proper training and support, an innocently-intentioned Tweet or Facebook status update by an employee can cause brand or financial damage to the corporation. I’m reminded of a friend (aRead more

The evolution of marketing and communications, driven by the popularity of social media has placed a lot of attention on the customer as a valuable business asset. The theory dictates that the “wisdom of crowds” (if enough people are saying it, it must be true) is a more powerful purchasing motivator for prospective consumers thanRead more

There seems to be a lot of hullabaloo about a new concept called “Social SEO” these days.  While much smarter people than I wrangle with the delicate details of what it is and how it works, I would like to put forward a theory on how these two elements should be integrated and applied asRead more

*This post is the 2nd in a series that discusses risk mitigation in corporate social media engagement. With more employee-created PR nightmares making the news, C-Suite executives are raising concerns over their social media policies, or lack thereof. This has only fuelled the debate over whether policies that dictate how people communicate should even exist.Read more

Do you ever feel like you’ve been screwed when you order a meal? The menu tantalized you with images and words that described a wonderful, sent-from-heaven meal and then when it arrives, you say “What the hell?!” This is how I have felt numerous times attending conferences, unconferences and events that espouse “advanced theory onRead more

Its an age-old question. Well, at least as long as social media has been a driving force in our marketing mix. And while it seems like forever that most of us have been discussing social media, its a mere nano-second in the history of marketing. Yet, few marketing shifts have created such a debate. Why?Read more

The Internet has forced it’s way into the life-cycle of our customer relationships, which may seem like a good thing at first but hear me when I say it needs to be wrestled back. Successfully building and maintaining strong customer relationships requires more than a tweet, even if thats where the customer is most comfortable communicating. In an article onRead more

Much has been written and debated about social media Return on Investment (ROI). In an earlier post, I submitted that for most businesses you cannot draw a clean line between your investment in Social Media marketing and a direct dollar return. And you shouldnt try. Instead, I encouraged you to focus on (and measure) theRead more