Imagine: A gas retailer publicly admitting: North America is now flush with gas and we’re still charging too much. Status Quo is not good enough. We’re going to drop our prices. Imagine a gas retailer who does not inexplicably raise prices the morning of a long weekend or other holiday. Imagine a gas retailer that does more than build web sites and hire PR companies to justify why gas prices are so high but does something about the high prices.
Imagine: An airline acknowledging that they’ve “nickel and dimed” their customers with food, baggage and other extras because it’s the industry’s way of trying to cover their escalating costs. Imagine an airline or airport that admits creating taxes and ambiguous surcharges to maintain the illusion that their base fares are low or not increasing. Imagine an airline who admits the flying experience is horrible (and getting worse) and that they’ll improve that by charging a fair all-in-one price where they can make a reasonable profit but also cut out the slight-of-hand pricing tactics.
Imagine: A credit card company that doesn’t increase your limit when you approach it. Imagine receiving solid financial advice on budgeting instead of increasing your limit to amounts you really shouldn’t spend to. Imagine a credit card company that provides wealth generation and management advice instead of trying to dupe you with loyalty gimmicks and low-entry percentages to get you to spend more.
Imagine: A marketing firm that tells you they cannot really show a return on investment for a social media marketing campaign. Imagine a marketing firm that tells you they really can’t deliver a project for your available budget instead of accepting it with this knowledge and delivering poor results or issuing frequent change-controls till you’re forced to spend double your budget.
Imagine the courage.
Imagine a business that has the courage to buck industry standards or “go-to” marketing strategies and stands up for their customers by acknowledging the pain points in the customer experience.
Imagine a business with the courage to be responsive to customer needs before the needs of their investors.
Imagine a business having the courage to do something about it.
Imagine.
Sam Fiorella – Sensei
Feed Your Community, Not Your Ego