Sensei MarketingSensei MarketingSensei MarketingSensei Marketing
  • Home
  • About
  • Contact

Blog

Home Search results for "Customer Advocacy"
Ep7: Buck a Beer

Marketing on Tap Episode 7: Buck a Beer, Craft Beer Value, and Truth in Marketing

By Danny Brown | Marketing on Tap Podcast | Comments are Closed | 24 August, 2018 | 1

Sounds great, right? Pay just a buck a beer? After all, who wouldn’t want to enjoy a beer for less than it takes to buy a coffee? Well, that’s exactly what Ontario beer drinkers have been promised by the new Premier, Doug Ford, following a campaign promise he ran on. But is the offer asRead more

Manipulation vs. Influence – Becoming a Trusted Authority

By Sam Fiorella | influence marketing, Uncategorized | 2 comments | 1 June, 2015 | 0

Which is more influential, the message or the messenger? Salespeople have long understood that the likelihood of a proposal being accepted is largely dependent on factors such as the relationship between the salesperson and the buyer. This is such a universal truth that many sales executives refuse to respond to open Request for Proposals ifRead more

Customer Loyalty Does Not Equal Customer Advocacy

By Sam Fiorella | Customer Development | 2 comments | 4 May, 2015 | 0

“We have very loyal customers; we don’t need a customer advocacy campaign.” I’ve been in a senior sales and/or marketing position for more than 20 years and the one constant mistake I still see and hear is a lack of understanding in the difference between customer loyalty and customer advocacy. Making the distinction is notRead more

Happy Customers + Smart Phones = Increased Sales

By Sam Fiorella | Customer Acquisition | Comments are Closed | 8 December, 2014 | 0

How many of your customers are using their mobile device appendages to capture photos? A study conducted by Edelman and Shutterfly this year reports that 81% of US photo-takers (people who have taken at least 10 digital photos in the three months prior to polling) have done so using their smart phones. Consider the factRead more

Three: The Right Number of Product Claims to Sway Consumer Behavior

By Sam Fiorella | influence marketing | Comments are Closed | 19 November, 2014 | 2

Since Danny Brown and I published Influence Marketing: How to Create, Manage, and Measure Brand Influencers in Social Media Marketing,  the practice of influence marketing has continued to expand beyond simple social scoring. In fact, social ranking/scoring is all but dead (save for the popular “top XX marketer” link-bait blog posts that continue to addRead more

Five Content Strategies for Advocate Marketing

By Sam Fiorella | Advocacy Marketing, influence marketing | 1 comment | 2 November, 2014 | 0

Marketers have long accepted the fact that successful content is that which is helpful to the business’s audience and not overt brand advertising. We know that if the content we produce is to be consumed and shared, it must entertain and inform our audience, instead of simply selling to them. As more and more businessesRead more

Online Customer Reviews – Are They Worth The Trouble?

By Sam Fiorella | Customer Acquisition, Lead Generation | 2 comments | 27 May, 2014 | 1

 A New York City restaurant is learning a valuable lesson in social media marketing and community management this week. Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass. In reality, the kerfuffle can beRead more

The Anatomy of an Advocate Development Campaign

By Sam Fiorella | Customer Development | Comments are Closed | 27 February, 2014 | 0

Influence and advocate marketing, a popular and often contentious topic today, have been around since we first coined word-of-mouth marketing. When social media began to capture significant market share of the consumers’ voice, these strategies became more critical. As a result, new social media software evolved to identify, engage, and encourage those with a largeRead more

Starbucks Enters Same-Sex Marriage Boycott Wars

By Sam Fiorella | Customer Acquisition | Comments are Closed | 11 November, 2013 | 0

Starbucks enters same-sex marriage boycott wars.  The mega coffee chain has once again inserted its brand into the social and political arena. This time, its CEO Howard Schultz has taken a public stand on same sex marriage by telling an anti-gay investor (and those like him) that he’s not welcomed. Starbucks, already known for itsRead more

Inauthenticity – Social Media’s Dirty Little Secret

By Sam Fiorella | Customer Acquisition | 7 comments | 6 October, 2013 | 0

According to a report by Small Business Trends this week, a group of SEO companies and small businesses in New York State were caught in a sting operation called “Operation Clean Turf.” Spearheaded by Attorney General Eric T. Schneiderman, the operation uncovered unethical pay-for-review programs. Un der the guise of “reputation management services,” SEO firmsRead more

SOLUTIONS

BONDAI
BONDAI Services
Rewards & Loyalty Program
BONDAI Partner Program
BONDAI Reseller Program
Gift My Client

COMPANY

About Us
Contact Us
Careers
Case Studies
Blog
Book a Demo

CONTACT

Sensei Marketing Inc.
30 Wellington St. West
Suite 500
Toronto ON
Canada M5L 1E2
416-484-1400

  • Home
  • About
  • Contact
Sensei Marketing