“Sacred Cow” is an idiom referencing the eminent place cows have in Hinduism. Figuratively speaking, a sacred cow is something which is immune from question or criticism. After challenging the #bizforum community on Twitter last night with the question: “Are corporate blogs still relevant?”, I’m beginning to think that corporate blogs have become sacred cows.
– the consumer’s desire to engage with the brands they love continues to grow
– the channels and devices that share content continue to innovate and expand
– the competition for readership is growing exponentially
– the reader’s attention is increasingly challenged by digital “noise”
– the average person has less free personal and professional time to readAs the consumers’ need for – and access to – information grows, their appetite for content channels is evolving beyond the current mediums. New channels and engagement options such as micro-blogging (eg. Twitter), social networking (Facebook, LinkedIn, Google+) and visual media (YouTube, Pinterest, SlideShare) are disseminating content with fewer characters and greater speed than blogs could ever hope to achieve. The more content the public wishes to consume and has access to, the greater the appeal of new media that provide easily digestible headlines. These new channels are syndicating the same content for corporations that their blog predecessors shared, yet drive much more interest, engagement and return.