Blog

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

My social media history has been over 10 years on Facebook, 8 years on Twitter, and 6 years on Instagram. What are they to me? Facebook is my personal journal, Twitter is my professional mouthpiece, and Instagram is my digital photo album. What is keeping me there? How long will I remain a part ofRead more

There’s no question that the Internet, social media, and digital technologies have changed the business landscape and the manner in which it operates. From the way business communicates with – and advertises to – consumers to how it conducts market research, and from the manner in which it hires new employees to how those employeesRead more

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

The Friday Trifecta is an occasional series that highlights marketing or advertising campaigns that capture our attention. Adidas Tells Us What Stardom Isn’t. Do You Care? Adidas’s new Originals Superstar campaign follows four celebrities (Pharrell Williams, Rita Ora, David Beckham, and Damian Lillard) as they redefine what superstardom truly means by telling you everything it’s not.Read more

Marketers have long accepted the fact that successful content is that which is helpful to the business’s audience and not overt brand advertising. We know that if the content we produce is to be consumed and shared, it must entertain and inform our audience, instead of simply selling to them. As more and more businessesRead more

It’s almost time to reveal the secret location and videos of the hinted-at debauchery of Bud Light’s Party City!   BBDO’s campaign, called “Up for Whatever”, has been promising Millennials the opportunity to be invited to the party of the year on Labour Day weekend at a yet-to-be revealed Bud Light town called “Whatever USA.” AlongRead more

After the Sochi Olympic Games, I posted an article about ambush marketing and the guerilla tactics that brands resorted to when the International Olympic Committee reduced the number of “official advertisers” to 35 during the 1984 Olympics. Brands like Nike, which was outbid by Reebok for official advertiser status, created ambush marketing campaigns to getRead more

This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinaryRead more

I get it. Digital and social channels, in which the “social proof” of one’s skills, reputation, and quality lie, have become a necessary marketing tactic for individual and business brands. More followers, prospects, customers, and other stakeholder are continuing to choose the Internet as their primary source for decision-making data. So, naturally, people and businessesRead more