Blog

What you want to know from your customers, and what they need to tell you, are two different things. While it’s important to find answers to the questions your business might have, answers to questions you never asked are -arguably – more important. Customer experience is about the connection your brand makes with its customersRead more

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

I remember reading a branding book years ago, and a line stuck in my head: “Marketing is not a campaign, marketing is a commitment.” And I’ve come to understand how true these words are. Marketing is not a campaign. A lot business owners and marketing executives believe that they’re just one campaign away.  One campaign away fromRead more

There’s a shift happening in the world of content marketing as of late. With more and more companies investing in content, and creating lots of it, the competition is fiercer than ever. It’s not just about creating good content, or even great content. To stand out, you’ve got to create an entire content experience thatRead more

Toronto’s Uberflip wants to help you manage, measure, and flip content into eventual customers. Here’s a quick Q & A with Uberflip’s Hayley Mullen to help you understand what it’s all about.

How many days does it take for 1 billion tweets to be published? Would you have ever guessed this number?

In where Robert Clarke visits the Toronto office of Atomic Reach, a business focused on helping you create better content.