Blog

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

I remember reading a branding book years ago, and a line stuck in my head: “Marketing is not a campaign, marketing is a commitment.” And I’ve come to understand how true these words are. Marketing is not a campaign. A lot business owners and marketing executives believe that they’re just one campaign away.  One campaign away fromRead more

There’s a shift happening in the world of content marketing as of late. With more and more companies investing in content, and creating lots of it, the competition is fiercer than ever. It’s not just about creating good content, or even great content. To stand out, you’ve got to create an entire content experience thatRead more

Toronto’s Uberflip wants to help you manage, measure, and flip content into eventual customers. Here’s a quick Q & A with Uberflip’s Hayley Mullen to help you understand what it’s all about.

How many days does it take for 1 billion tweets to be published? Would you have ever guessed this number?

In where Robert Clarke visits the Toronto office of Atomic Reach, a business focused on helping you create better content.

Influence Marketing (IM) is the process by which you identify those who influence the decisions of your customers so as to create, manage, and measure relationships with those influencers to the benefit of your brand or business (for examples of recent Influence Marketing campaigns click here or check out our case studies here). They key is toRead more

We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more

This isn’t a blog about SEO, it’s about how to think about SEO. Clients ask us all the time, “How do search engines like Google work, how can I get better rankings, what exactly is involved with SEO”? For those new to the topic, let me try and explain. SEO is about improving the wayRead more