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questions to improve customer experience

3 Questions to Ask to Improve Customer Experience

By Charmaine Deogracias | Blogging, Customer Experience | Comments are Closed | 11 December, 2018 | 3

What you want to know from your customers, and what they need to tell you, are two different things. While it’s important to find answers to the questions your business might have, answers to questions you never asked are -arguably – more important. Customer experience is about the connection your brand makes with its customersRead more

social media cx

Understanding What Social Media Is and Isn’t to Improve Customer Experience

By Charmaine Deogracias | Blogging, Customer Experience, Social Experience, Social Media | Comments are Closed | 27 November, 2018 | 1

Social media continues to allow more businesses to tell their story, drive awareness, generate sales, acquire customers, and foster customer loyalty. But while customer acquisition may be THE goal, social media is equally key at converting those customers into your influencers and brand advocates. The customer experience that social media delivers is not in theRead more

public relations versus influence marketing

Public Relations vs Influence Marketing

By Sam Fiorella | Advocacy Marketing, Blogging, influence marketing, Social Media | 1 comment | 6 November, 2018 | 1

Is there a future for public relations in the era of social media? Will influence marketing kill traditional PR? And what’s the actual difference between the two? To begin with, it might be really tricky to distinguish traditional Public Relations from Influencer Marketing without knowing exactly what you’re talking about. The two seem similar inRead more

digital marketing stats

5 Marketing Statistics I Was Shocked to Learn

By Robert Clarke | Blogging, influence marketing, Marketing Agency, Mobile Marketing, Retargeting, Technology | Comments are Closed | 6 October, 2015 | 0

Okay, so there’s nothing at all original about a “marketing stats” blog. I know. But, I do follow the digital industry closely and sometimes come across some pretty interesting stats. And seeing that businesses are gearing up for Q4, the holiday season, and 2016 planning, I figured I’d put together a few stats that mightRead more

Your Blog Should Not Require A Topic Generator

By Sam Fiorella | Blogging, Content Marketing, Sensei Perspective | 1 comment | 23 February, 2015 | 1

I started blogging more than ten years ago. During this time, the reason I blogged – and the focus of those blogs – have varied based on my personal experiences and situations. It began with a small blog that shared my personal views on business and morphed into a corporate blog dedicated to starting debates onRead more

Approach Marketing Not as a Campaign, but as a Commitment

By Robert Clarke | Blogging, Business Development | Comments are Closed | 3 February, 2015 | 0

I remember reading a branding book years ago, and a line stuck in my head: “Marketing is not a campaign, marketing is a commitment.” And I’ve come to understand how true these words are. Marketing is not a campaign. A lot business owners and marketing executives believe that they’re just one campaign away.  One campaign away fromRead more

uberflip microcontent hub

Are Microcontent Hubs the Future of Your Brand’s Content & Social Engagement?

By Robert Clarke | Blogging, Content Marketing, Social Media | 2 comments | 27 August, 2014 | 0

There’s a shift happening in the world of content marketing as of late. With more and more companies investing in content, and creating lots of it, the competition is fiercer than ever. It’s not just about creating good content, or even great content. To stand out, you’ve got to create an entire content experience thatRead more

uberflip review

Uberflip Review: Solve the Content Chaos

By Robert Clarke | Attract, Blogging, Content Marketing, Lead Generation | Comments are Closed | 16 July, 2014 | 0

Toronto’s Uberflip wants to help you manage, measure, and flip content into eventual customers. Here’s a quick Q & A with Uberflip’s Hayley Mullen to help you understand what it’s all about.

20 Tweetable Digital Marketing Statistics that Will Make You Think

By Robert Clarke | Blogging, Content Marketing, Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Lead Generation, Social Media, Twitter | Comments are Closed | 28 April, 2014 | 0

How many days does it take for 1 billion tweets to be published? Would you have ever guessed this number?

Is Atomic Reach the Content Marketing Game Changer?

By Robert Clarke | Blogging, Content Marketing, Copywriting, Small Business Tools | Comments are Closed | 11 March, 2014 | 0

In where Robert Clarke visits the Toronto office of Atomic Reach, a business focused on helping you create better content.

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