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The Shifts in Social Media That Will Advance Customer Experience

By Charmaine Deogracias | Content Marketing, Customer Experience, CX Strategy, Social Experience, Social Media, Uncategorized | 2 comments | 20 February, 2019 | 0

Hootsuite, the most widely used social media management platform, has declared that the “age of experience” is over, and we’re now entering the “age of the individual.” As a result, there will be multiple shifts in social that will redefine customer experience. But what does this mean for the business, or the customer?  For starters,Read more

Five Content Strategies for Advocate Marketing

By Sam Fiorella | Advocacy Marketing, influence marketing | 1 comment | 2 November, 2014 | 0

Marketers have long accepted the fact that successful content is that which is helpful to the business’s audience and not overt brand advertising. We know that if the content we produce is to be consumed and shared, it must entertain and inform our audience, instead of simply selling to them. As more and more businessesRead more

Real-Time Marketing Vs Real-Time Content – Do You Know the Difference?

By Sam Fiorella | Customer Acquisition | 3 comments | 7 March, 2014 | 0

This time last year, marketing strategists and bloggers declared 2013 the “year of real-time marketing.” These marketers felt vindicated when Oreo famously reassured everyone that we could still “dunk in the dark” when the lights when out in the stadium during Super Bowl ’13. The reaction to the real-time social media campaign received an extraordinaryRead more

Lazy Content Marketing Or How Not To Write a List Post

By Sam Fiorella | Content Marketing, Sensei Perspective | 6 comments | 22 December, 2013 | 0

I get it. Digital and social channels, in which the “social proof” of one’s skills, reputation, and quality lie, have become a necessary marketing tactic for individual and business brands. More followers, prospects, customers, and other stakeholder are continuing to choose the Internet as their primary source for decision-making data. So, naturally, people and businessesRead more

The Halo Effect; Storytelling Is Not Business Strategy

By Sam Fiorella | Social Enterprise | 1 comment | 17 July, 2013 | 0

In his book, The Halo Effect, author Phil Rosenzweig asserts that business strategists derive universal truths by synergizing a collection of facts, data, and scenarios, regardless of how related or unrelated they may be. In particular he targets those who establish business trends through their work in business books, magazines, and newspapers, arguing that theirRead more

Must Every Company Be A Media Company?

By Sam Fiorella | Social Enterprise | Comments are Closed | 21 February, 2013 | 0

Every company is a media company. Or it should be. That’s the cry of social and content marketers today. They point to the open and direct channel that businesses have to their consumers and the wider audience that did not exist, arguably, prior to 2004 when Chris Shipley popularized the term “social media” in hisRead more

When Did Bacon Become Business News?

By Sam Fiorella | Customer Acquisition | Comments are Closed | 20 February, 2013 | 0

How competitive is the market for online news viewership? It’s so competitive that respected news publications have elevated bacon to the realm of “newsworthy” story.  For over a year now I’ve noticed the inclusion of “Internet-popular” subjects introduced into  the content mix of my favorite business, marketing and news sites, subjects that would never hadRead more

Your Product Sucks; What It Does is Amazing.

By Sam Fiorella | Customer Acquisition | Comments are Closed | 1 December, 2012 | 0

A common mistake that many software and product marketers make is to orient marketing collateral, Web site navigation and even brand messaging around its features and functions. Take a look at most technical product or software web sites and you’ll quickly see a navigation button for “features.”  Drill down and you’ll see a litany ofRead more

Blogs are Thought-Provocation Not Thought-Leadership

By Sam Fiorella | Sensei Perspective | Comments are Closed | 20 July, 2012 | 0

A trend is forming in our collective online engagement: less is more. Some maintain that Twitter’s ever-growing popularity is championing this phenomenon: build it and people will speak in headlines. On the other side of the spectrum, you have those who argue that micro-blogging sites have formed in response to our jam-packed lives and theRead more

Is Free an Asset to Content Marketers?

By Sam Fiorella | Content Marketing, Sensei Perspective | Comments are Closed | 17 July, 2012 | 0

I came across a rather colorful comment on a Facebook thread recently that criticized a web site for requiring a name and email address to access the article she began reading. Her indignation at the request was evident in the language she chose: “Let me read what I want to read for free or  f@%$Read more

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