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monthly b2b digital marketing checklist

A Monthly B2B Digital Marketing Checklist

By Robert Clarke | Attract, B2B, Business Development, Convert, GOOGLE ADWORDS, Keep, Lead Generation, LinkedIn, Mobile Marketing, Paid Search, Pay Per Click, PPC, Referral Marketing, SEARCH ENGINE OPTIMIZATION | Comments are Closed | 25 October, 2016 | 0

AdWords, SEO, CRO, Email, Mobile, Social, Content, etc., etc., etc. There’s a lot going on in digital marketing. Perhaps too much for a lot of B2B businesses to keep up with. But despite all the channels, tactics, and tools; digital still boils down to three words: attract, convert, and keep. In other words, you wantRead more

3 Things I’d Recommend Any B2B Company Try to Get a Leg Up on Competitors

3 Things I’d Recommend Any B2B Company Try to Get a Leg Up on Competitors

By Robert Clarke | B2B, Business Development, Content Marketing, Paid Search, Referral Marketing | Comments are Closed | 26 January, 2016 | 0

In my experience, B2B companies seem to lag when it comes to Digital Marketing. When you think about it, it kind of makes sense. B2B companies often focus more on partnerships, channels, and other non-direct marketing strategies compared with B2C companies, and thus their digital marketing may be less sophisticated. This is not a knockRead more

google adwords examples

Examples of Google AdWords Done Right (and Wrong) for Search “Referral Marketing Software”

By Robert Clarke | Conversion Rate Optimization, GOOGLE ADWORDS, Landing Page Optimization, Paid Search, Pay Per Click, PPC, Referral Marketing | Comments are Closed | 12 January, 2015 | 0

We are a Google Partner Agency, and have managed millions of dollars in Google AdWords budget, and love observing what companies are doing on the PPC Marketing front. This is the ninth instalment of a series we call “Critiquing Your Google AdWords Campaigns”. We Google a search term and evaluate the top 3 Google Ads as well as their landing pages for theirRead more

2015 Marketing Budget

Tips for Your 2015 Digital Marketing Budget

By Robert Clarke | Business Development, Content Marketing, Conversion Rate Optimization, Digital Marketing Budgets, GOOGLE ADWORDS, Marketing Agency, Pay Per Click, Referral Marketing, Search Engine Optimization, Small Business Tools, Social Media | Comments are Closed | 31 December, 2014 | 0

Happy New Year! What’s the perfect remedy after a late night of partying and a heavy hangover? The Op Ed annual blog post on how to spending your marketing budget, of course! Without further ado… Overall Strategy As we always say, your digital marketing budget should strike a balance between Attracting, Converting, and Keeping Customers.Read more

referral marketing

With Mobile, Referral Marketing is Going to Explode

By Robert Clarke | Branding, Mobile Marketing, Referral Marketing, Technology, Uncategorized | 1 comment | 8 December, 2014 | 0

At this time of year, there’s no shortage of bold marketing predictions. So I’ll cut to the chase and tell you what I think is going to affect every single business and every single consumer in the very near future: referral marketing. I’ve always believed that referrals or Word of Mouth (WOM) marketing is probablyRead more

5 Ways to Waste Your Marketing Budget this Holiday Season

By Robert Clarke | Business Development, Content Marketing, Conversion Optimisation, Digital Marketing Budgets, GOOGLE ADWORDS, Lead Generation, Referral Marketing | Comments are Closed | 27 October, 2014 | 0

‘Tis the season to be merry. 86% of retailers expect growth this holiday season, despite most having no plans to increase their digital marketing budgets (Source). And it’s not just retailers. As KPIs and targets are being set for 2015, lots of businesses will be on the lookout for products, tools, and services that can helpRead more

Tips for Allocating Your Digital Marketing Budget

By Robert Clarke | Attract, Blogging, Business Development, Conversion Rate Optimization, Convert, Email Marketing, GOOGLE ADWORDS, influence marketing, Keep, Landing Page Optimization, Lead Generation, Paid Search, Pay Per Click, Referral Marketing, Search Engine Optimization, Social Media, Website Optimization | Comments are Closed | 3 January, 2014 | 0

We’re often asked by businesses, “how should we allocate our marketing budget”? We can’t advise on how to spend your marketing budget, but we can advise how to spend your digital marketing budget. Here’s the areas to focus your digital marketing budget on in 2014: PPC Last month, Op Ed Marketing generated over 50 leadsRead more

10 Essential Tips for Online Referral Marketing Success

10 Essential Tips for Online Referral Marketing Success

By Robert Clarke | Business Development, Keep, Referral Marketing | 1 comment | 21 March, 2013 | 0

Online Referral Marketing involves techniques and tools that you can integrate into your everyday business to generate a steady flow of leads that have been referred by existing customers. It may include: A Social Platform (like Social Mention) that can identify customer advocates. A loyalty, rewards, or gamification program (like Referral Candy) that can incent referrals. MeasurementRead more

10 marketing stats

10 Online Marketing Stats That Will Change the Way You Think About Doing Business

By Robert Clarke | Attract, Blogging, Content Marketing, Conversion Optimisation, Convert, Copywriting, Ecommerce, Email Marketing, GOOGLE ADWORDS, Keep, Lead Generation, Paid Search, Pay Per Click, Referral Marketing | Comments are Closed | 24 October, 2012 | 0

59% of B2B marketers say email is the most effective channel in generating revenue (Hubspot) What that means for you: Despite all the hype of social media, mobile, apps, etc., email still seems to be the most effective channel for generating revenue.  You should use email to get traffic to your site, and keep yourRead more

Could This 3.5" x 5" Everyday Item Help Boost Your Business?

By Robert Clarke | Attract, Business Development, Referral Marketing | Comments are Closed | 9 October, 2012 | 0

Did you know that 65% of a company’s new business comes from referrals? Or that someone is 4 times more likely to buy something when it’s referred by a friend? Read those two stats again. Is your business doing enough referral marketing? If not, there’s something you could be doing.  And it’s so easy, soRead more

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